PR Professional Encourages Innovation Development
The OceanHub Interview with Christopher Moseley of London Business School
Over a career spanning 30 years and several industries, Christopher Moseley had unbridled access to innovative high-tech tools and practices. Today, he writes OceanHub Articles to share his experiences, expertise and his vision for the future of corporate communications, entrepreneurship and innovation in the Ocean Space.
In his communications role for a technology incubator, Christopher quickly realized he had reached a pinnacle in his PR career. As he was transversing Aerospace, Defence, Automotive and Maritime, Christopher found himself working alongside the brightest minds, utilizing the most innovative practices - all while playing with the best in technology tools.
"Frankly, I became spoilt and developed a sense of entitlement, believing that I would always have access to amazing innovation," said Christoper , who was working for a renowned centre of excellence in technology incubation at the time.
It was only later after making a career change that Christopher was able to put this experience into perspective.
"When one moves away from such an environment one becomes immediately aware that the world is not framed by such dazzling innovation and technology, that one needs to understand and exercise commercial process. In short, innovation does not fall from the trees, it needs to be worked at and develeloped.
“This is where entrepreneurship comes into play, and with it a willingness to see things in a multi-dimensional manner."
This pragmatic approach has served him well. Today, Christopher is Public Relations Manager for the world-famous London Business School. In this role, he promotes the school’s global innovation campaigns among a range of corporate and educational programme initiatives.
As an OceanHub Influencer, Christopher writes about technology incubation as it applies to Maritime, Aerospace and Communications.
About Christopher Moseley He has 30 years of experience within the technology, R&D and innovation arena, working as a PR and marketing professional in telecommunications, defence, aerospace, security, mining and the oil and gas industries. He earned his MA from the University of Adelaide and studied New Journalism at University of Ulster. He is currently Public Relations Manager at London Business School.
Read Christopher's latest OceanHub Articles on his Profile and learn more details on his career below.
What Is Your Connection To The Ocean Space?
My exposure to the maritime world was initially through defence technology company, QinetiQ. Specialists in defence spin-out technologies applied to a wide variety of sectors, I worked on the business development of the company's revolutionary Tri/SWATH vessel, Triton. Triton was a revolutionary concept of well intervention vessel with a tri-hull configuration, being developed by QinetiQ and Norwegian company Oilfield Technology Group AS. A SWATH vessel normally consists of two parallel torpedo-like hulls attached to streamlined struts which pierce the water surface and support an above water platform. Later, I worked for oil services company, Subsea 7, which developed a number of key vessels during my time with the company, notably the Seven Arctic which is a highly capable construction vessel suitable for worldwide operations.
What is Your Current Status?
I live in the South East of England, and I am currently employed by London Business School, working in the School's marketing department. I special in the promotion of development of the School's innovation awards programme, called the Real Innovation Awards.
What Is Your Academic and Professional Background?
I trained as a journalist in Australia, but for the past 28 years I have worked in marketing and PR, promoting technologies and high end services. I am a member of the Chartered Institute of Public Relations (CIPR) in the UK and the Media Entertainment and Arts Alliance (MEAA) in Australia.
What Topics Do You Write About On OceanHub?
I exclusively write about technology incubation, mainly applied to key industries such as maritime, aerospace and communications. It is the breadth of my knowledge, experience and perspective which I feel offers the keenest insight into the maritime industries.
Why Attacted You To OceanHub?
I love the different perspectives, insights and technical information. OceanHub is uniquely good in this respect. I truly believe in the power of networking. In the Internet age this means the rapid exchange of ideas, perspective and insights.
Why Is Networking Important In Today’s Internet Age?
The Internet is an incredible resource because it allows us to harness the power of networking, as never before. Moreover, it gives us all a voice - citizen journalism, blogs, vlogs, the power of imagery! We've never had such glittering resources before - and all at our fingertips, at next to no cost. Of course, the age-old values of good communications and targeted information - all these qualities remain more important than ever before. However, if one engages one's intellect, and retains a sense of propriety, then the power of networking - of building alliances, sharing thoughts and forging new ideas - is all before us.- What do you see as new and current challenges that companies are now facing in regard to their public relations/corporate communications? White noise and fake news do of course challenge the notion that the Internet and mass communication is always a good thing. Now, more than ever before, we need to be able discriminate, to discern what is good and valuable and what needs to be discarded.
What Role Does Innovation Play In Entreprenuership?
For many years I was privileged to work for an organisation which was a renowned centre of excellence in technology incubation, and I worked across an impressive array of technologies, from remote sensing and GIS, to materials and structures, to propulsion systems and even human factor sciences. During this time I had access to an amazing range of innovative practices across numerous sectors, from space/aerospace, defence, automotive and of course maritime. Frankly, I became spoilt and developed a sense of entitlement, believing that I would always have access to amazing innovation. When one moves away from such an environment one becomes immediately aware that the world is not framed by such dazzling innovation and technology, that one needs to understand and exercise commercial process. In short, innovation does not fall from the trees, it needs to be worked at and developed. This is where entrepreneurship comes into play, and with it a willingness to see things in a multi-dimensional manner. It's not, after all, all about technology and the process of innovation, but rather it is much more important to understand what is commercially viable and valuable. As we are witnessing in the oil and gas industry, using technologies to remove costs is the salient issue, and this will certainly be true of the maritime industry as well. Industries around the world are now showing more interest in robotics because it represents the key to future medicine, warfare, better economy, and well-being. The maritime industry is not untouched by this robotisation. With the introduction of a variety of new robotic technologies, the day is not far when robots will carry out several important jobs both at sea and on shore.
Who Should Apply For The Real Innovation Awards?
The great thing about the London Business School Real Innovation Awards is that it is a very broad church. It is open both to the great and to the small. As such it is a very egalitarian awards competition because the large company with the fat purse might very not be the winner of a particular category, it might be the minnow with the better, more compelling idea. Last year, Ørsted was one category winner, but then several small enterprises also won. This is tremendous because it opens the door to a very large selection of would-be innovators and enterprises.